Apple's ecosystem - customer value or lock-in? [S20E02]

This week the team discuss the wider impact of Apple's spring product announcements:

• Is Apple Card family sharing a sign they will respond to criticism more directly from now on?
• What's the purpose of launching podcast subscriptions if not to make profit?
• How does Apple exploit the 'unfair advantage' of a billion iPhones around the world to make AirTags beat the competition?
• How is Apple's approach differing to its competitors?

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