S07E06 - The Connected Car

This week the team discuss the impact mobile technology will have on our relationships and use of cars. Discussions quickly move from in-vehicle entertainment to look at ways vehicle data could usefully be provided to drivers even before they get in a car. Options for personalisation are also considered - if cars can access data about our movement and preferences how could they further adapt to our needs?

Special Guest

Special guest Ilicco Elia from (our generous studio hosts) DigitasLBi joins to describe some of the issues and opportunities his team are examining through work with vehicle manufacturers bringing connected vehicles to the market.

The Chat

Ewan says he doesn't just want connected vehicles. He wants his entire access to a car (and all it's maintenance and fuelling) to be mediated by a mobile app-type experience. He has recently failed to buy a Volvo.

Rafe says it's a long time until the future. And that the lifetime of vehicles means any transition to connected - or even remotely managed - cars is some way off.

Ben says he doesn't understand how current options on even expensive cars are so poor. He envies the facilities offered to buyers of new electric vehicles to monitor status and setup via smartphones.

The Survey

Tell us what you think - we'll report the results in a future episode. If you want to say more, drop us a comment!

A vehicle's on-board computer(s) / apps / connectivity would influence my decision when choosing a car.
A vehicle's on-board computer(s) / apps / connectivity would influence my decision when choosing a car.